The LuxFootball community started following the passion for football of employees from top 100 companies from Luxembourg. Two years ago was organised for the first time an informal short summer cup, for the period of one month, called Lux Summer League.
As the players enjoyed the event, they expressed the desire for an official organised permanent league that can better replicate the experience of professional football, accessible for anyone that has the passion for sports and football in particular.
In this moment the entire event is organised in collaboration with a non-profit organisation specialised in events management (LuxJoin ASBL N° Registre du commerce: F11870). Since then, it has received a positive feedback and we are looking forward to start the league in March 2019.
LuxFootball is the first amateur permanent football league in Luxembourg. It engages an audience that created a community through which we promote a healthy lifestyle based on sport and social interaction.
For the teams and players, our objective is to create a realistic football experience for people of all ages who are passionate about football but they didn't have the chance to play at a professional level. Therefore, we propose for the first time in Luxembourg, an amateur league which has many features from the professional football, such as pro referees, official FIFA rules, video recording of the games which will be live streamed and published on LuxFootball web TV channel, advanced statistics, prizes, insurance etc.
For sponsors, LuxFootball means an unique marketing opportunity to promote products, services and rise sponsors’ prestige, create awareness, build audience loyalty, an excellent activation opportunity for any type of marketing campaigns and access to a dedicated network audience.
The registered football teams are composed mainly but not limited to corporations based in Luxembourg and couple of teams of the large companies (e.g. Amazon, Vodafone, PWC, EmailTree.ai, JP Morgan, Banque de Luxembourg, Liberty Pharma) already confirmed their participation, even before the registration period started.
The age of players is expected to range between 20 - 50 years old, gender male. They have a higher level of education and higher incomes than the average population. Therefore, we consider that this category of people can provide a higher interest in looking for the products and services offered by the sponsors.
Moreover, working in a multicultural environment in large international companies, the entire football experience will be shared with the employees from other headquarters around the world. As the majority of the players are expats, they will share with friends and families from Luxembourg and abroad, increasing the audience outside the Luxembourg region. In total, we estimate around 18000 raw audience size in the first season.
There are a number of channels where the sponsors will be promoted, as described below:
Therefore, the website will be frequently visited by the players which are part of the top 100 corporations in Luxembourg and also by the majority of employees of the company, as they will share their victories, accomplishments and performances. Only in Luxembourg alone, the corporate teams which confirmed their presence in the first season have a total of about 20000 employees.
Nevertheless, the entire football experience will be shared with the employees from other headquarters around the world. Since the majority of the players are expats it will also be shared with friends and families from Luxembourg and abroad. This will bring a minimum of 8000 unique visitors per month, highly active and committed to enjoy the football experience and share their victories with others through social media.
All the sponsors’ logos and names with links will be published in the Sponsors dedicated page. Additional advertising space and dedicated marketing campaigns on the website can be separately purchased at additional costs. More information can be provided upon request.
For the first time in Luxembourg, a dedicated web TV channel LuxFootball TV will publish media content for a broad audience.
The content will include: broadcast of full matches, highlights, interviews before and after the games, the best games of the week, of the month, of the year etc.
Sponsors’ advertisements and the logo, and the name of the Platinium sponsor will be permanently shown on this channel. Moreover, the final name of the league will include the name of the main sponsor which will be shown in any opener, intro and transition on media content.
Additional advertisement and marketing campaigns can be displayed during the TV broadcast. More information can be provided upon request.
The entire community will be strongly engaged through social media, on all the major channels including: LinkedIn, Facebook, Twitter, YouTube, Instagram, Google+, targeting local and global audience. There will be a continuous flow of information, pictures and videos published through the social media channels, with various content covering news, live updates before, during and after the match, interviews, recording of matches, highlights etc.
Visible banners with the league sponsors will be installed on the venues where the matches will take place. These banners will be seen by the teams and staff on the pitch audience represented by corporations’ colleagues, players’ fans, families and friends.
Nevertheless, the banners will be seen also on the matches video recordings, by a large audience, on YouTube and other social media channels.
Additional advertisement and marketing campaigns can be displayed on the pitch banners. More information can be provided upon request.
Any printed material will contain the name and the logo of the sponsors. Those promotional materials will be: posters, flyers, brochures and printed objects which will be used for the league advertisement.
Additional advertisement and marketing campaigns can be displayed on the promotional materials. More information can be provided upon request.
At the end of the season, a gala event will be organised in order to celebrate the winners and offer trophies for the top 3 teams and additional individual trophies like the Golden Ball, The Top Scorer, The Best Goalkeeper etc. The main sponsors will be acknowledged by the introductory speaker. A representative of the sponsor will be invited to participate in the ceremony. The sponsors will be given a booth or place for advertisements. More information can be provided upon request.
An official weekly newsletter will be sent to all registered players, coaches, staff and the community gathered around the LuxFootball League. Sponsors will be highlighted on the official weekly newsletter with around 1000 highly engaged subscribers. Additional marketing campaigns can be run through the newsletter at additional costs. More information on request.
Online community platforms
LuxFootball has built a highly active community through different online platforms. For example, sponsors’ logo will be displayed on the MeetUp group platform which has around 600 members. Additional marketing campaigns can be implemented to target this audience, at additional costs. More information can be provided upon request.