Promotions refer to the various marketing strategies and activities that businesses use to communicate with customers and encourage immediate sales or engagement with their products or services. Promotions can take various forms, including discounts, special offers, coupons, contests, and events, and are typically time-limited to create a sense of urgency. The primary goal of promotions is to boost short-term sales, increase market visibility, attract new customers, and encourage repeat business. Promotions can be executed through various channels, including in-store displays, digital marketing, advertising, and social media. They often complement other marketing activities and play a crucial role in a company’s overall marketing strategy.
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