Social media refers to digital platforms and technologies that enable users to create, share, and exchange content, ideas, information, and personal messages with others. These platforms facilitate interaction and communication among users, allowing individuals and organizations to connect and engage with a wide audience. Social media includes various formats such as text posts, images, videos, and live streams, and encompasses websites and applications like Facebook, Twitter, Instagram, LinkedIn, TikTok, and Snapchat.
The core essence of social media lies in its capacity to foster community, enable user-generated content, and provide tools for networking and social interaction. It has transformed how people communicate, share experiences, and access information, allowing for instant connectivity and feedback across the globe. Social media is a significant aspect of modern communication, influencing everything from personal relationships to marketing strategies and public discourse.